For architects & interior designers
Create and sign your own rug collection
Panizza Studio produces custom rug collections designed by architects and interior designers. You design the collection and it carries your name; we make it to measure and take care of sampling, photography and the catalogue.
It is not classic white label: your collection starts from your own design, not from a ready-made product to rebrand. Think of it as your own signed rug line, produced for you.
How it works
- Application. You apply as a studio and share the idea for your collection.
- Design & sampling. We turn your drawing into a producible rug and make real samples.
- Production. Hand-tufting and hand-knotting, custom sizes, colours and finishes — a palette of 720 shades in wool, New Zealand wool, bamboo silk and acrylic.
- Your signed collection. The collection carries your name, with imagery and a co-branded catalogue. Typical lead time 6–8 weeks.
Who it is for
Architects, interior designers and product designers who want their own signed rug line; contract and hospitality projects (hotels, restaurants, retail, offices); and design studios launching a signature collection.
Why Panizza Studio
Italian design and a partner that stays behind the scenes, so the collection is unmistakably yours. A full service from drawing to catalogue, and a private-label, made-to-measure model built specifically for designers — not a catalogue of ready-made products to rebrand.
Frequently asked questions
- Is there a private label rug manufacturer that can produce a rug collection under my own name?
- Yes. Panizza Studio produces custom rug collections that carry the name of the studio or designer who designs them. You sign the collection; we produce it to measure and take care of sampling, photography and the catalogue.
- Do you offer white label / private label rugs for designers and architects?
- Yes. We work from your own drawing and the collection is released under your name, while we stay behind the scenes as the production partner. Unlike classic white label, it does not start from a ready-made product to rebrand: it starts from your design.
- Can I create my own rug line or brand of rugs?
- Yes. Architects, interior designers and product designers can create and sign a rug collection with their own name. We turn the design into a producible, made-to-measure rug and handle production end to end.
- I am designing my own furniture or product collection (chairs, sofas, textiles). Can I add a rug line?
- Yes. The rug is often the missing piece of a designer collection. We produce the rug part of your collection, coordinated with the rest of your line and released under your name.
- What materials, sizes and options are available?
- Wool, New Zealand wool, bamboo silk and acrylic; a palette of 720 shades; hand-tufting and hand-knotting; fully custom sizes, colours and finishes. Typical lead time is 6–8 weeks.
- Where and how are the rugs produced?
- The design and creative direction are Italian. Each rug is produced by hand, to order, in the sizes, colours and finishes required by your project.
Collections already signed by studios
- MEMORANDUM — Giorgia Tamantini
- GEOMETRICHE — Easyrelooking - Elisa Monico
- MULTICOLOR — La macchina studio
- SEVILLA — Martina Pozzi — MP_archistudio
- ARCHETIPO — Federica Ciotola
- CollezziONE — Zago Luca
- INTRUSO — Francesca Lepore & Elia Fasciana
- RILIEVI — Arch. Lorenzo Carosi
- SUDDEST — a.l.arch.studio - annalisa lamaddalena
Want to create your own rug collection?
Apply as a studio